The One About Expanding Your Market Reach Through Language (with Wendy Pease)

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With the world becoming more connected and interconnected every day it is important for businesses to have access to the right translation services when expanding their business into new countries There are a lot of great websites like Babylon and Google Translate that can help people with realtime translations in over 90 languages But those tools won t know the local culture well enough to tell you if your translated marketing message will work in new markets Wendy MacKenzie Pease is the owner and president of Rapport International a metro-west Boston translation and interpretation services company specializing in marketing legal and medical life sciences translation Throughout her career she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures Wendy is a creative entrepreneur with an MBA from the Tuck School of Business at Dartmouth College and a BA in Foreign Service amp International Politics from Penn State Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad In The Language of Global Marketing Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools Filled with easy-to-understand strategies and solutions to real-life situations this is your guide to successful international expansion through global inbound marketing and translation services Learn more about Wendy Pease here Click here to visit this podcast episode