Busting The Myths Of COPE And CORE For Podcasting [Episode 289]

Play This Episode

0 Votes

Lots of people struggle to grasp the difficulty of making all of the content necessary when we want out podcasts to be as great as they possibly can be No it s not all that hard to talk into a microphone But what all the work after the recording phase like post-production cleanup audio sweetening assembly and more Why not record your face talking into the mic at the same time so you can release a video Because just like your audio has to be processed described and stored online so does your video before you post it Live video won t help you because you have to chop out the best aspects of live video — the communal back-and-forth conversation nbsp — so that it works in an audio-only mode You know you have to create some text that describes your audio episode before you publish it nbsp But if you just slam out a few sentences during the upload process you re not helping any listeners current or potential enjoy or find the content And even if you do spend some quality time with that text very little of it works well on your website Yet most if not all podcast hosting companies encourage you to just use the content designed to go in-app as on-page website content And it sucks for that Imagery is important That means episode-level artwork is required as is understanding that episode-level artwork is useful for things other than podcast players Smart podcasters know to leverage existing social media channels to spread the word when new episodes drop But letting some automated system grab your headline and a link to your audio file isn t sufficient You d be surprised how many of your current audience like to have things delivered to their email client But you can t simply repurpose other content because most email clients don t like embedded media players And no one likes clicking continue reading this email on the web right Though I m not convinced audiograms actually have much value a lot of podcasters use them Creating them takes time energy and effort and shouldn t be left to automation I just ran through nine things — NINE — that are or can be part of the creation process And that doesn t even mention the content creation plan itself if in fact you create one And you should Here s how I summarize the problem with COPE and CORE They promise minimum effort and maximum expectation nbsp Well they excel at the first half And sadly they constantly fail to deliver on the promise of the latter Instead of thinking about creating one thing we need to think about doing all of our creating at one time Yes all nine of those things I mentioned above if that s what you do Do the work to create each of them at once Can you leverage certain elements across different pieces of content Absolutely But you have to make those decisions on purpose And yes that means more work to create better content That takes us out of minimum effort territory I know It s definitely cranking up the effort required But if we really do have maximum expectations shouldn t we be prepared to put forth maximum effort nbsp The notion that we can just create one thing and have it work everywhere is ludicrous But for podcasters we might get closer to perfection if we do all of our creation at one time nbsp While you think about that would you do me a favor Reach out to one podcaster you ve met recently and tell them about this show Working podcasters sharing the word of this show with other working podcasters is how we spread the good news nbsp I ll be breaking down myths about content creation all of this week here on the program Enjoy the rest of your Monday I shall be back tomorrow with yet another https podcastpontifications com Podcast Pontifications —– Share this with a friend https podcastpontifications com episode busting-the-myths-of-cope-and-core-for-podcasting Support this podcastClick here to visit this podcast episode