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Write Product Descriptions Using Google’s Latest Product Review Guidelines

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Products We Recommend Shopify Shopify Smart Tabs appGrammarly Links to Previous Episodes amp articlesEpisode 73- SEO For Ecommerce Google Merchant CenterEpisode 76- Google Search Helpful Content Update Impact Of Seo For A BlogEpisode 72- Tracking Sales For Retail BusinessesGoogle s Helpful Content UpdateGoogle s How To Write a High-quality Product ReviewGoogles Best Practices to Use when writing product descriptions Evaluate the product from a user s perspective Demonstrate that you are knowledgeable about the products reviewed show you are an expert Provide evidence such as visuals audio or other links of your own experience with the product to support your expertise and reinforce the authenticity of your review Share quantitative measurements about how a product measures up in various categories of performance Explain what sets a product apart from its competitors Describe how a product has evolved from previous models or releases to provide improvements address issues or otherwise help users in making a purchase decision Identify key decision-making factors for the product s category and how the product performs in those areas for example a car review might determine that fuel economy safety and handling are key decision-making factors and rate performance in those areas Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says Include links to other useful resources your own or from other sites to help a reader make a decision Ensure there is enough useful content in your ranked lists for them to stand on their own even if you choose to write separate in-depth single product reviews for each recommended product This Episode Sponsored By This episode is sponsored by Inkyma a marketing agency for small businesses that want to share their greatness with the world Inkyma helps businesses build a client base by developing creative solutions to reach new customers build lasting relationships and increase revenue To meet your marketing needs Inkyma has built a team with a proven process with experienced staff and subject matter experts that execute the perfect combination of art strategy and technology to help you grow your business Love our Podcast Buy us a cup of coffee to help keep creating for you – paypal me InkymaMarketingstrat Check out our new blog at marketingmasterminds co free marketing educational content with how to s and training coming soon Join Us on Social Media Facebook YouTube LinkedIn Instagram Click here to visit this podcast episode