Jan 25, 2021
Founder, Lead Strategist of BrandCrudo Podcast Host of UNCOOKED
Smart, passionate marketer with a no B.S. approach to strategy, with over 15 years experience of building brands for one purpose - to make them matter.
Sat at the helm of Story Worldwide as both a Managing Partner and the Head of Strategy creating and sharpening their StoryFinding discipline for over a decade. I applied narrative-based strategic planning, to author real stories that matter to audiences for Unilever's iconic brands, Beech-Nut, Google, General Mills, RCI, Lexus, Financial-Tech companies, Priceline.com and disruptive retail brands.
Core strengths includes applying both art and science to understanding customer insight and interpreting findings to unearth the heart of a brand and the audiences they target. Informing brand narratives with emotional behavioral data has been a key ingredient to driving intrigue across brand managers, industry strategists, and product innovators looking for differentiation.
Takes a creative approach to digital strategy development, the facilitation of brand development workshops and the creation of audience journeys validated by relevant data and analytics.
What gets me out of bed in the morning:
- Finding a brand's raw truth and making them matter
- Connecting audiences with brands in ways they actually care
about
Overall a focused, strategic leader with an entrepreneurial spirit and a tireless work ethic.
Plus I’m funny as hell.
Specialities: Brand Positioning + Purpose finding, Workshop facilitation, Content Strategies