#87: Practice Of Creativity With Seth Godin

Hear from the GOAT of marketing Our guest this week is Seth Godin marketing mastermind public speaker and best-selling author You may know him for one of his 20 books including his newest book The Practice He is also the founder of Akimbo hosts the Akimbo podcast and creates some of the most sought-after marketing courses online including the altMBA Today we talk with Seth about some of the core principles of marketing and how they apply to everyone – not just marketers We also dive into his inspiration behind his newest book The Practice how to approach creativity as a professional the importance of generosity with ideas and why people may be holding themselves back from success without knowing it This is an episode you won t want to miss Hala s Wicked Self-Improvement Playlist Sign up to Podyssey see my curated playlist of top self-improvement podcast episodes from YAP and my favorite legendary and up-and-coming podcasters Get ready to listen learn and profit Follow the link in my show notes to check it out https podyssey fm list id36564 utm source linkedin utm medium partner utm campaign yap Links Follow YAP on IG www instagram com youngandprofiting Reach out to Hala directly at Hala YoungandProfiting com Follow Hala on Linkedin www linkedin com in htaha Follow Hala on Instagram www instagram com yapwithhala Check out our website to meet the team view show notes and transcripts www youngandprofiting com Timestamps 01 21 – Seth s Failures over his Career 03 36 – Why Imposter Syndrome is Widespread 05 25 – What is Permission Marketing 07 51 – How to Know When Content is Relevant 10 13 – Explanation of Smallest Viable Audience 14 39 – Why We are Addicted to Stories 19 57 – What are Marketers Doing Wrong in 2020 22 27 – Personalization vs Permission Marketing 24 16 – Seth s Opinion on Automation Tools 27 22 – Why Seth Decided to Write His New Book The Practice 29 09 – Problem on Focusing on Outcomes 31 10 – The Juggling Analogy 33 20 – Definition of a Leader 34 23 – Definition of Art 35 17 – The Importance of Generosity 37 05 – Why People Hold Their Work Back 38 03 – Why Writers Block Doesn t Exist 40 58 – Profession vs Hobby 42 20 – Seth s Secret to Profiting in Life Links Mentioned in the Episode Seth s Website https www sethgodin com Seth s New Book The Practice https seths blog thepractice Seth s Blog https seths blog Seth s Podcast Akimbo https www akimbo link Seth s Workshops https www akimbo com Click here to visit this podcast episode