Episode 146: Who Was Betty Crocker?

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Betty Crocker is not and never was a real person – but that doesnt change the effect she had on generations of people in America Learn more about the history of the iconic Betty Crocker on this episode of A Taste of the Past Linda Pelaccio is joined by Susan Marks author of Finding Better Crocker Discover the many faces of the marketing genius that is Betty Crocker – from her early radio and television personalities to her picture cookbooks Hear how her image shifted from motherly to friendly as General Mills tried to ensure that the masses would feel comfortable with Betty If youve ever leafed through a Betty Crocker cookbook or made cake with the famous mix tune in and hear the entire story behind the fictitious homemaker This program was sponsored by Whole Foods Thanks to The California Honeydrops for todays break music Betty Crocker was on the cutting edge of radio and was on television too There were always contests and coupons – especially if you wrote to Betty If you had a question for Betty it was guaranteed that it would be answered 11 00 Real people are fallible- corporate icons are not Real women have egos- and sometimes like in the case of Martha Stewart – they even end up in jail 21 00 — Susan Marks on A Taste of the Past Click here to visit this podcast episode