Episode 71 – Edsel Is A No-go

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In this episode we re looking at debatably the most notorious product failure in American history A flop that puts Crystal Pepsi and Google Glass to shame the Ford Edsel has become synonymous with failure A new line of cars designed by Ford to try and compete in the upper-middle budget range the Edsel suffered from poor planning poor marketing and even poorer design Only collected nowadays by car collectors as a joke or a historical artifact the story of the Edsel begs the following questions How does a company as big as Ford mess up this badly Who was responsible And what impact has the Edsel left on the American Motor Industry today