Fine Tuning Your Conversion Rates With A CRO Expert With Kanika Misra

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Podcast Episode 150 of the Make Each Click Count Podcast features nbsp Kanika Misra the Managing Director at BedaBeda Growth BedaBeda Growth is a team of data-driven laser-focused experts striving to turn companies into conversion-generating machines In this episode Kanika emphasizes that businesses should go beyond simply communicating benefits and delve into communicating outcomes to better resonate with their target audience She discusses the importance of understanding the user s context and expectations when optimizing landing pages Andy and Kanika talk about achieving significant differences in test results even with a relatively small number of site visitors Kanika shares the software they use when testing Episode Action Items To find more information about Kanika go to TwitterBedaBedaABOUT THE HOST Andy Splichal is the World s Foremost Expert on Ecommerce Growth Strategies He is the acclaimed author of the Make Each Click Count Book Series the Founder amp Managing Partner of True Online Presence and the Founder of Make Each Click Count University Andy was named to The Best of Los Angeles Award s Most Fascinating 100 List in both 2020 and 2021 New episodes of the Make Each Click Count Podcast are released each Friday and can be found on Apple Podcast iHeart Radio iTunes Spotify Stitcher Amazon Music Google Podcasts and www makeeachclickcount com Click here to visit this podcast episode