How To Make A Podcast Worth Paying For [Episode 241]

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This week I m talking about cozying up to various places and players to make your next podcast better this week I ve already covered why it s smart to get closer to thehttps podcastpontifications com episode tilting-at-podcastings-apple-shaped-windmill https podcastpontifications com episode tilting-at-podcastings-apple-shaped-windmill big dogs in podcast distribution andhttps podcastpontifications com episode the-future-of-podcasting-will-be-driven-by-data https podcastpontifications com episode the-future-of-podcasting-will-be-driven-by-data how big data will drive podcast creation in the future like it is already Today want to talk about a different group of people who are responsible for the biggest money flow for podcasters Podcast advertising revenue is somewhere north of half a billion dollars annually And most of that is funneled through advertising agencies and sales representation firms These companies work with lots of advertisers who want to spend lots of money on podcast advertising These advertisers typically don t have a single show in mind but instead are looking for a very specific audience to advertise to But here s the thing nbsp These advertising sales agencies often don t have enough inventory to meet the demand Lest there be any confusion nbsp Podcast ad revenue in 2019 isn t limited by advertisers willing to spend money It s limited because there aren t enough podcast episodes to run ads on And that s why you should be cozying up to these agencies and sales reps as you re thinking about starting your next show It s in their best interest to tell you exactly what audience you should target so they can bring you revenue Because they make money when they do that nbsp Clearly this new show you re making that targets the audience podcast sales reps love probably isn t going to make money out of the gate It takes time to build a show s audience and in an ad sales relationship you re compensated based on the number of downloads episodes of your shows can provide to those advertisers And that takes time to build Cozying up to a podcast advertising agency or sales rep firm can remove a lot of uncertainty when planning a new show They ll give you real numbers that you can then apply to your efforts to maximize your chance for success Yes you ll still have to execute There is no guarantee that those same advertisers will be around when your show finally reaches the numbers it needs to play But at least you know what current companies are looking for today I m curious what you think about this idea You can hit reply to this email or you can download the Flick app a private and free group just for listeners of Podcast Pontifications Go here on your mobile device http flick group podcastpontifications http flick group podcastpontifications Flick group podcastpontifications nbsp Speaking of advertising I don t run ads and have no intention of running ads on this show You can support me by going tohttps www buymeacoffee com evoterra https www buymeacoffee com evoterra BuyMeACoffee com EvoTerra nbsp And if you need some help with your podcast my agency https podcastlaunch pro https podcastlaunch pro Simpler Media Productions provides strategic podcasting services for business clients all over the globe Give me an email evo podcastlaunch pro and check outhttps podcastlaunch pro https podcastlaunch pro PodcastLaunch pro to see some of what we do nbsp —– Share this with a friend https podcastpontifications com episode https podcastpontifications com episode how-to-make-a-podcast-worth-paying-for https podcastpontifications com episode https podcastpontifications com episode how-to-make-a-podcast-worth-paying-for https podcastpontifications com Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster The purpose of this show is to make Support this podcastClick here to visit this podcast episode