Seth Godin: The Race To The Bottom, Why Employee Productivity Is At A 70-Year Low And What To Do About It

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Traditional work methods are no longer effective in the American workforce Because of the pandemic the surge in remote work and economic instability employees are feeling unmotivated and constrained creatively To solve this problem thought leader and best-selling author Seth Godin is on the search for significance In this episode Seth is back on YAP to discuss key topics from his newest book The Song of Significance A Manifesto for Teams and the People Who Lead Them Seth will share why industrialism is currently leading us on a race to the bottom the reason why humans are not a resource and how to make change happen as a significant team and leader in 2023 Seth Godin is one of the top marketers of our generation He is the founder of the altMBA Squidoo and Yoyodyne one of the first internet companies Seth Godin is a renowned author of dozens of international bestsellers He writes one of the most popular marketing blogs in the world and two of his TED talks are amongst the most popular of all time In this episode Hala and Seth will discuss – Why work isn t working anymore – Industrial Capitalism vs Market Capitalism – New measures of productivity – What do the best jobs have in common – Creating a culture of significance – What Seth learned from his project The Carbon Almonac – What jobs will be taken away by AI – Why we need high trust and high stakes work – How to avoid false proxies – And other topics Seth Godin is an author entrepreneur and most of all a teacher In addition to launching one of the most popular blogs in the world he has written 20 bestselling books including The Dip Linchpin Purple Cow Tribes and What To Do When It s Your Turn And It s Always Your Turn His book This is Marketing was an instant bestseller in several countries around the world In 2013 Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame In an astonishing turn of events in May 2018 he was inducted into the Marketing Hall of Fame as well By focusing on everything from effective marketing and leadership to the spread of ideas and changing everything Seth has been able to motivate and inspire countless people around the world Resources Mentioned Seth s Website https www sethgodin com Seth s LinkedIn https www linkedin com in sethgodin Seth s Twitter https twitter com ThisIsSethsBlog ref src twsrc 5Egoogle 7Ctwcamp 5Eserp 7Ctwgr 5Eauthor Seth s Instagram https www instagram com sethgodin Seth s Facebook https www facebook com sethgodin Akimbo A Podcast from Seth Godin https podcasts apple com us podcast akimbo-a-podcast-from-seth-godin id1345042626 Seth s book The Song of Significance A New Manifesto for Teams https www amazon com Song-Significance-New-Manifesto-Teams-ebook dp B0BSPJ567T The Carbon Almanac https thecarbonalmanac org LinkedIn Secrets Masterclass Have Job Security For Life Use code podcast for 30 off at yapmedia io course Sponsored By Shopify – Sign up for a 1 per month trial period at youngandprofiting co shopify More About Young and Profiting Download Transcripts – youngandprofiting com episodes-new Get Sponsorship Deals – youngandprofiting com sponsorships Leave a Review – ratethispodcast com yap Watch Videos – youtube com c YoungandProfiting Follow Hala Taha LinkedIn – linkedin com in htaha Instagram – instagram com yapwithhala TikTok – tiktok com yapwithhala Twitter – twitter com yapwithhala Learn more about YAP Media Agency Services – yapmedia io Learn more about your ad choices Visit megaphone fm adchoices Click here to visit this podcast episode