Voiceovers & Connecting With Customers Across Channels (with David Gilbert)

Play This Episode

0 Votes

On this episode of More Perfect Marketing we dive into the world of voiceover work and the importance of building connections with customers Our guest David Gilbert shares his journey from losing his job to pursuing his passion for voiceover work He shares the importance of investing in training and coaching and developing marketing skills to stand out in the industry We discuss the power of audio branding finding a niche in a competitive market and the importance of consistency in messaging We also explore the evolution of vocal styles in radio and TV commercials and the need for specialized equipment and training to make it as a voice actor David Gilbert is a professional voiceover artist from the Greater Toronto Area With years of experience in the industry David has become a sought-after talent for his clear and engaging voice that can convey different emotions and tones He has worked on numerous projects ranging from commercials to audiobooks and has made a name for himself as a versatile and reliable performer In addition to his voiceover work David enjoys spending time with his family and exploring new places in his community He is excited about his future projects and is constantly striving to enhance his skills and deliver exceptional work to his clients 00 02 05 David Gilbert created a website to differentiate himself from others in his industry by offering to deliver voiceover projects within 24 hours and focused on the impact he has on his clients 00 04 58 Michelin positioned themselves as a safety brand even though their tires were not necessarily safer than others This created a strong brand persona and successful marketing strategy Good branding is exemplified by Nike and Apple 00 06 48 Specialize in a specific area to become an expert differentiate yourself from others and leverage your unique qualities to stand out in the market 00 09 39 Audio branding is essential for a cohesive brand image and customer connection across all touchpoints A mismatched brand message can ruin marketing efforts and customer connection Audio branding examples include the sounds associated with brands such as NBC and Amazon Prime The role of a podcast editor is to create content to connect words to the audience 00 13 05 Attention to detail is crucial for customer satisfaction and loyalty as even small things like a dirty bathroom or a faded awning can give the impression that a business doesn t care Disney World is an example of a business that excels in attention to detail and this approach should be applied to every aspect of a business s interactions with customers 00 15 33 The speaker breaks down customers into two categories educated and uneducated buyers and focuses on satisfying their needs by connecting words to clients Building trust with clients is key instead of just having a transactional relationship 00 18 51 Understanding the buyer s context including functional aspects is crucial for freelancers to build personal connections and see customer traction beyond just the transaction 00 21 16 Voiceovers are beneficial for commercials corporate videos e-learning and telephone systems to establish a human connection with the audience AI voices lack soul and humanistic aspects and having a charismatic leader as the face of the brand is important 00 25 37 The New England and RP accent combines posh British accent without being British but it s no longer used in media due to changes in technology and consumer preference Different situations and brands require different types of voice acting and it s not as easy as reading off a page 00 28 14 A man discovered his passion for voice-over work after being downsized from his job in sales and marketing and invested heavily in training and coaching He learned more about himself and business through his career change Links Mentioned davidgilbertvoiceover com linkedin com in davidgilbertvo Click here to visit this podcast episode